Inclusive \ee cross section in \pp collisions at \roots = 7\,TeV in the ALICE acceptance as a function of \ptee in the mass range 1.1 $< $ \mee $< $ 2.7 GeV/$c^{2}$. The data are compared with the hadronic cocktail, where PYTHIA  (left) and POWHEG  (right) are used to calculate the \ccbar and \bbbar contributions. In the bottom panels, the corresponding ratios of data to cocktail as a function of \ptee are shown. Statistical and systematic uncertainties on the data are plotted as vertical bars and boxes, respectively. The total uncertainty of the cocktails is represented as a grey band.