Inclusive \ee cross section in \pp collisions at \roots = 7\,TeV in the ALICE acceptance as a function of \dcaee in the mass range 0.14 $< $ \mee $< $ 1.1 GeV/$c^{2}$. The data are compared with a cocktail of expected sources. In the bottom panel, the pull distribution is shown. Statistical and systematic uncertainties on the data are plotted as vertical bars and boxes, respectively. The total uncertainty of the cocktail is represented as a grey band.